Humans have a natural tendency to communicate with images, not with text. For modern planners seeing is believing. That’s why leveraging visuals for group business and interactive event diagrams during the sales process is a major key to communicating the capabilities of your space. And, makes it easier to collaboratively execute on beautiful events. So how exactly can you use floor plans and room diagrams to help clients come up with new and innovative ideas?
Download our latest guide to find out how event sales teams, such as the team at InterContinental Kuala Lumpur, are using interactive diagrams and offering smarter concessions to set event management at their hotels ahead of the competition.
What you’ll learn:
- How to use interactive event diagrams as to convert prospective planners.
- Why interactive diagrams make it possible to shorten the sales cycle.
- How one events diagram can be shared by clients, sales, event staff, and catering to streamline event management.
- Where and when you can publish event diagrams as part of your visual marketing strategy.
In a recent survey conducted by Social Tables, we asked meeting and event planners what factors are most important to their decision-making process during the site inspection phase. Surveyed planners indicated that Aesthetics and Logistics had the most impact on site selection. That means that it’s up to hotel sales reps to demonstrate that your event space can physically accommodate a planner’s needs, and do so in a way that fits their vision.
So how can you apply a more visual approach to the way you pitch your property? Think visually to tell your story, and more importantly prove to planners that your property is the best choice to tell the story of their event. Click here to download our latest guide and find out how.
The post [Free Guide]: How to Win Over Event Planners with Visuals to Drive Group Business appeared first on The Social Tables Blog.
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