The Latin Recording Academy is an international, membership-based organization dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards, the organization hosts the annual Latin Recording Academy Person of the Year Gala.
The dinner welcomes over 1,100 Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative professionals to an intimate evening that celebrates the year’s most influential individual. “The Person of the Year Gala attendees are our highest profile members,” says Adrian Diaz, Manager of The Latin Grammy’s. “There is no opportunity for attendee-management failure here.”
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“Pre-Social Tables, we did what many planners today still do: our seating operations were done on an Excel grid,” says Diaz. “I was updating our lists until 2 hours before doors open, when I would have to print 6 different lists, sorted by first name, late name, table name – you name it – then had to manually distribute them to our entire staff. Troubleshooting updates between multiple teammates and multiple lists was stressful and challenging.”
The proverbial straw that broke Diaz’s back came when the dinner moved to a new venue, and expanded their entry from one to two points. “Managing 2 separate check-in locales with paper lists opened us up to vulnerability that we had never known before. The opportunity for duplicative checkin, perceived max-capacity, and gate crashing was real — I needed to close that weak point, so I began looking for a new attendee management and seating solution.”
Venue Stats:
- 6: Hours saved per week in seating
- 1,100: VIPs managed and seated at the Latin Recording Academy Person of the Year Gala
After being recommended to Social Tables through an industry friend, Diaz was sold on the cloud-based tool that allowed his staff to check-in guests at multiple entry points, update the floor plan, and identify seating opportunities in real-time, on multiple devices. “Social Tables has enhanced our relationships with members of all levels in our organization by allowing me to immediately expand table sizes for sponsors, seat a high-level VIP who forgot to register, or find an empty seat based on the color-coding tool for a member that brought a last minute guest,” says Diaz. “Before, these requests would have been incredibly stressful. Thanks to Social Tables, I can accommodate their needs in seconds without hesitation.”
“There is no opportunity for attendee-management failure here.”
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“Social Tables is unlike any company I have ever worked with. Between their product and their people, I have the utmost confidence and reliability that our seating operations will be created and executed properly,” he notes. “I’ve been looking for software like Social Tables my entire life – their impact on The Latin Recording Academy is a great success story.”
The post Latin GRAMMYS Construct VIP Guest Management with Social Tables appeared first on The Social Tables Blog.
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