As a meeting and event planner, you know that in order to stay competitive, you need to stay ahead of industry trends in order to deliver the best events for your clients. In an industry that continues to change each day, online resources will provide the fuel for your learning fire. What’s one of our favorite resources to leverage? Webinars.
When done right, webinars can provide a jam-packed half-hour (or hour) of relevant, industry know-how led by knowledgeable thought leaders. As life-long learners at Social Tables, we jumped at the chance to attempt to solve some of planners’ most biggest challenges alongside industry veterans. Here are seven of our favorite webinars to help you stay ahead of the curve.
1. Planning for Success: Formulating Your Pre and Post Event Strategy
We’re all familiar with the pre-event strategy when it comes to marketing and goal-setting in order to ensure event success. But when your event is over, that doesn’t mean it’s time to rest on your event planning laurels. Every event needs a unified pre- and post-event strategy in order to measure success and iterate upon it for future events.
We sat down with Rebecca Linder of Linder Global Events to learn how they plan for success well before and after the event ends.
2. 7 Event Marketing Sins You Might Be Committing
Marketing your events can be a breeze, but only if you have the right strategy in place. All too often, your event marketing gets lost in the shuffle of planning the event itself. We teamed up with Jose Gallegos of marketing technology company, TINT, to teach you how to avoid seven of the most common event marketing mistakes and how to win big at your next event.
Webinars can provide the fuel for your learning fire to help you stay ahead of industry trends
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3. 3 Proven Methods to Engage and Celebrate Your Events Community
Who exactly is in your events community and why should you care? Your community isn’t comprised of just a passive audience. It’s made up of potential event attendees, event professionals, colleagues, and industry thought leaders. So, how do you build genuine relationships with your events community?
We uncovered the three proven methods to build a loyal events community with Brian Pesin of event technology company, EventFarm, and how you can apply harness the power of community before your next big event.
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4. Engagement: The Intersection of Design & Neuroscience
Did you know the secret to event engagement can actually be drilled down to a science? (Neuroscience, specifically.) With budgets for meetings and events continuing to shrink, so does the propensity to measure their effectiveness and ROI.
With ROI becoming more of an important metric to measure, planners are moving towards making their meetings and events more effective through the levers of design and neuroscience. In just 30 minutes, Roger Haskett, event engagement thought leader and founder of Engagement Unlimited, teaches us about the intersection of good event design and neuroscience and how it can impact your event’s engagement.
5. Event Marketing Like a Boss: The Must Know Secrets to Success
Whether you’re new to event marketing or have been marketing events longer than you can remember, there are always a few key things to keep in mind. Social Tables joined forces with David Epstein of Bizzabo to learn his strategy for a bulletproof event marketing strategy.
6.This is Why the GRAMMYs Use Digital Check-In for their Events
Think you’re the only one who was a little late to the digital check-in game? Or, are you currently looking to set fire to your paper check-in lists and trade them in for an iPad? You’re not alone.
Adrian Diaz, Director of Ticketing for The Recording Academy, was also looking for a way to leverage digital check-in for their large scale events going forward (The GRAMMYs, maybe you’ve heard of it?). Find out what his best practices are when making the upgrade to digital check-in.
7. How Technology Increases Collaboration and Event Success
Collaboration and technology are so hot right now. But what does it actually mean for your event’s success? Turns out, everything. As a busy meeting and event planner, you need to be armed with tools that will help save you time and make every event a success.
If you’re looking to increase collaboration between your catering, planning, and venue teams, this webinar featuring Stuart Holden of Four Five One Events will teach you how to collaborate like a pro all while leveraging the right tools to do so.
Share your favorites with us on Twitter and Facebook, and let us know what topics you’d like us to cover in the future.
The post Watch and Learn: 7 Event Planning Webinars to Sharpen Your Skills appeared first on The Social Tables Blog.
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